Growing up in America, I had the picking of great deli sandwiches. In Tel Aviv there are so many sandwiches spots that don’t present the same experience. Almost after every sandwich restaurant that I try, I have to ask myself “where’s the beef?” In the case of Ruben it reminds me of the great deli sandwiches I experienced growing up.
Ruben, located in the heart of Tel Aviv on the corner of Yehuda Halevi right off Ibn Gabirol Street, is decorated in a welcoming atmosphere with many wooden shelves and vintage accessories of an old deli in New York. For seating, you can either sit on the counter inside or choose to sit outside for those who like the summer heat of Tel Aviv. The amazing warm smell of smoking meat and the Tel Aviv atmosphere gives it a homey feel. The counter is managed with usually 2-3 workers each with a different role in the sandwich making.
When it’s time to order, you have the option of deciding between the corned beef ,hot pastrami and turkey, choosing 200-400 grams to be made into your perfect deli sandwich, served in either white or brown bread. In addition,, customers can choose to add lettuce, tomato and onion. Unlike most delis, they offer a tasty option of combining white horseradish mustard and sauerkraut. Once your masterpiece is ready to be eaten, a staff member wraps your dish in white paper and cuts it into 2 halves and adds a tasty homemade pickle.
In addition, they also offer cold and refreshing Kaiser Beer on Tap. If you’re in the middle of your busy day or it’s the end of a long day, there is nothing better than a delicious mouth watering sandwich with a cold refreshing beer.
Order: the 300 gram mixed meat sandwich. You will get a delicious sandwich packed with turkey and corn beef on an amazing fresh rye bread.
Address: Yehuda Halevi 112
Hours: Sunday–Wednesday 11:30AM-1AM, Thursday 11:30AM-2AM, Friday 11:30AM-6PM and Saturday 6PM-1AM